Saturday, August 15, 2009

Banner Marketing and AdWords which one is for me?

By Jim Mason

This article describes common differencies between BannerMarketingOnline.com and Google AdWords technologies:

1. Google Adwords is Pay Per Click advertisement technology where you pay when users click on your ad link. In some cases it's good, but when you choose right keyword for you, you suddenly discover that you are only one of buyers of keyword and in order to get click to your link you should pay up to 70$ per click (for some keywords). With BannerMarketingOnline.com technology you only pay for owing keyword for full year and you, and only you will be shown as a result of search for your keyword.

2. In Google Adwords campaign you have to compete with other companies and raise price for your keywords. Sometimes your ROI can be negative and you should be high professional to get positive results. With BannerMarketingOnline.com you just need to set url for keyword and get ready for getting traffic to your website.

3. Your advertisement budget can slightly vary in Google Adwords, depending on keywords and number of impressions that you choose. BannerMarketingOnline.com has fixed flat price for any keywords that you choose. Only traffic will vary, so only thing that you have to worry is to choose right keywords for your business.

4. When someone searches phrase that you own, BannerMarketingOnline.com already displays your website in IFRAME so it means that people already can see your website, without clicking on ad link (not many people like clicking on ad links).

5. Finally, Google Adwords works only with Google Search Engine, when BannerMarketingOnline.com works on All Major Search Engines, plus hundreeds of other partner websites with search features!

So, after all comparisions you can decide which model is best for you.

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Choosing The Right SEO Company For You

By Darren Bradley

Internet marketing is the main stream method of advertising today. A business cannot truly reach it's potential in the market without utilizing the many avenues that Internet marketing has to offer. The purpose of an SEO company is to guide you down the path of success through this medium.

The following factor of choosing an SEO company is just a start of how to locate a few candidates but should not be the sole reason for choosing the company. The theory is that if an SEO business can rank top on search engine results then they have the ability to do it for you as well.

Type in SEO related key terms and see what companies continue to make top ten and start with those. If you have a small business or local only business type in your area with the SEO keywords to get results relevant to your location.

Do not choose an SEO company that refuses to explain what they are doing. Even if it's helping your site they are still making themselves a crutch that you will have to lean on and will become a long time significant expense.

There are a few companies that are willing to teach you what they are doing. They do so because they know that they can gain your trust and the ever evolving ways of the Internet will keep you as a loyal client.

Do not choose an SEO company that offers immediate results unless you have agreed to do pay per click methods. Organic search engine optimization takes time. Do not choose a company that says they can get you results without altering your web page at all. That is not possible. Avoid companies that use pitches about submitting your content to hundreds of search engines. This is not a service you need nor should pay for.

Even if you're a genius at creating unique and outrageous websites, you just shouldn't do it with web pages that are relying on search engines. An SEO company knows that Flash or Java Script navigation isn't received by search engines well at this point in time, Besides, your browser might not have the capacity nor want to have the capacity to navigate in this manner. Again, keep it simple and don't complicate your web page.

Make sure you understand what the company is going to do to your site and be sure they explain it in simple terms so you can understand. Now you have a basic idea of how to choose an SEO company right for you.

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