Offering Value Meals through Print Brochures

Using brochures to introduce value meals to potential consumers is a good merchandising strategy. A fast food restaurant can present a group of menu items that are cheaper than they will cost individually. Consumers can also browse the print brochures for specific meals and prices. Attractive and colorful brochures can encourage consumers to disregard their original plan, and avail of a specific value meal offered. This is because customers think that they will be able to save money by purchasing a group of menu items, instead of purchasing individual food items. Here are the things to be considered in creating brochures for value meals.
* There must be codes, numbers or titles for specific group menus. Fast food owners can make use of letters or numbers to present codes. For example, groups of menu items can be presented as Meal 1, Value Meal 1, Meal A, or Burger Meal A. It depends on the owners if they want to categorize their menu items under meals, snacks, burger meals, rice meals or group meals. * Brochures must be able to give information about the individual food items included on a certain value meal. Indicate if there's a drink included, and whether there will be an additional payment for an upsized drink. Aside from presenting a photo of a value meal, provide also details about the specific menu items. * Indicate the price for the value meals. This is important so that consumers will know how much they will be spending for a particular value meal. Also indicate the price for the add-ons and extra orders of drinks and side dishes.
Print brochures are effective tools to attract people to avail of a particular value meal. With the information provided on the printed materials, consumers will be informed on the specific group of menu items available at affordable prices.