Saturday, August 8, 2009

A Guide To Effective List Building

By Jennifer White

Did you know that that most profitable online marketers are the ones who have their own lists of customers? When it comes to making money, the most valuable of all kinds of capital is the connections which you make with customers. So what is the secret to building trust with a large customer base and having a way to contact them to make offers? Follow this article and you will find them out.

First, you will want to have a squeeze page where you collect customer information in exchange for something valuable. This valuable thing could be an ebook or a free report or even access to a members only area. No matter what it is, you will want to sell it as if it were free. After all, free is not truly free if you are asking people for their information.

Secondly, you will need to create an opt in section in the end of the email signature, so don't forget about that.

Third, you can create and post articles online, they should have a resource box pointing to your website. Tell people just enough to arouse their curiosity and want to visit your home page.

Fourth, contact people who have lists of their own and offer fifty percent commissions on one of your products if they will let you market it to their lists. As the people purchase your product, you can collect their contact information and build your list that way.

Fifth, you can offer affiliates a small amount of compensation for each opt in. Just be careful and send an email to the new members asking them to confirm their subscription. This way, if they do not confirm it, you know that the name is not one which you should pay the affiliate for.

Sixth, ask people you know if they would like to be a part of your list. Moreover, you can set up a 'tell a friend' script in your emails to your list and let people help you to reach your goal.

Seventh, buy or rent client lists to promote your own subscription. Do not forget that you should be ready to offer something for free to those who submit their contact details. If they agree, it will ensure that you have quality opt ins.

Eighth, you can place other people's ads in your ezine if they will do the same for you. It is a great list building solution where both partners win.

Ninth, post a link to your opt in page on your social networking profiles and in forums. Again, you will want to be sure that you have something offered for free in return for their contact information.

Finally, communicate with your clients and provide them with useful info every week. It will help you to increase the loyalty of your subscribers.

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